Exploring Market Research Cengage Learning -Myassignmenthelp.Com

Question: Discuss About The Exploring Market Research Cengage Learning? Answer: Introduction Asahi Soft Drinks co LTD sells Wonda coffee in cans. The customers are served with three kinds of wonda coffee- Wonda Morning Shot, Wonda Shot and Shot 69 and Wonda 100 nen Black. These coffees consist of refined quality coffee beans, which energizes the people. In order to enhance the brand image, the benefits and advantages of drinking this coffee needs to be mentioned clearly and boldly in the can while packaging (Asahigroup-holdings.com, 2018). The font color of the packaging needs to be in contrast with the body color of the packet. For accounting, green color can be selected for covering the body of the can and white can be the font color over the body. The warranty period of the coffee needs to be clearly mentioned in the can, so that the customers can be made aware of the expiry date. The line managers need to check the quality of the produced cans before sending the cans for packaging. This includes screening of the cans of ensure that refined quality coffee beans are used ( Asahigroup-holdings.com, 2018). Along with this, the presence of all the ingredients in the correct amount needs to be checked. One of the other innovations can be a fusion between Wonda Morning Shot and Wanda Extra Shot. This fusion would provide extra energy and refreshment to the people in the morning for undertaking challenging and enduring tasks. Price Asahi Soft Drinks Co Ltd is financially stable. Typical evidence of this lies in the annual reports. This financial stability has made the brand popular among the customers in Malaysia and across the world. The pricing strategy of the company is to increase the market share, so that the company achieves the opportunity of penetrating into the foreign markets. For this, the personnel need to focus on middle class customers. Apart from this, consideration of their daily income would help the personnel to make estimates regarding the purchasing power of the customers. Utilization of financial and modern software would help the personnel of Asahi Soft Drinks Co Ltd to prepare the budget automatically (Asahigroup-holdings.com, 2018). Example of this software can be MySmartMoney. Training needs to be provided to the staffs for effective and judicious utilization of the software for generating high revenue and achieving high profit margin. Distribution/Place Advertisement is one of the effective means to inform the customers about the newly launched products. However, the personnel of the Asahi Soft Drinks co Ltd need to be aware of the channels, which would produce effective results in terms of expanding the business. Opening outlets in the close proximity of the customers as retail, direct, distributors or intermediaries of the parent company would increase the popularity of Wonda coffee. Along with this, transportation needs to be strong and flexible for preventing the coffee cans from perishing (Asahigroup-holdings.com, 2018). Contracts can be developed between the distributors and the company personnel for delivering the orders at the right time. Promotion Uploading the images of Wonda coffees new can on official website and the social networking sites would help the company personnel to increase the trafficking of the audience towards the brand image. Along with this, distributing pamphlets along with the newspaper would act as a promotion for the new can. Launching the new can to the customers would make the personnel of Asahi Soft Drinks co Ltd aware of the customers reaction. This experiment would bring to the forefront additional charges for promotion if any. Therefore, the personnel need to include extra charges in the budget from beforehand, for averting emergencies (Asahigroup-holdings.com, 2018). For this, financial flexibility is of utmost importance. References Asahigroup-holdings.com (2018). About us. Retrieved 30th January 2018 from https://www.asahigroup-holdings.com/en/business/soft_drink/ Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Sinapuelas, I. C. S., Wang, H. M. D., Bohlmann, J. D. (2015). The interplay of innovation, brand, and management mix variables in line extensions.Journal of the Academy of Marketing Science,43(5), 558-573.